Agency expands senior team

Charlotte Sampson Associate Director
Charlotte Sampson Associate Director

Full-service PR, social media and marketing agency, McKenna Townsend is pleased to welcome Charlotte Sampson to its team as Associate Director, where she will build on the award-winning campaigns and long-standing relationships the agency has developed over the last two decades.

Charlotte is a highly skilled, senior PR and marketing professional with over 12 years' experience in the outdoor and leisure industry, including seven years as a Senior PR manager servicing over 25 brands globally. She has a proven track record of building and growing departments, driving positive and varied coverage and maintaining impactful news cycles.

Aligning with the company’s ambitious plans for the next five years, Charlotte will be actively researching new opportunities, as well as offering her team support so they can continue to deliver high impact results for a diverse range of clients, implementing plans to maximize strategic and creative PR, social media and marketing campaigns.

She will be integral to helping clients achieve their goals, developing knowledge and reputations on a regional, national and international scale.

Charlotte has wide ranging sector experience, previously working with other local companies including Garmin and Muc-Off, where she sought out opportunities with key partners including the National Trust and Go Outdoors. She has also worked with distributors throughout the globe alongside key retailers including Halfords, Evans and Wiggle plus, helped brands activate at key events including the Tour de France and the Tour of Britain.

Matt McKenna, Co-Founder and Managing Director of McKenna Townsend, said: “We are really pleased to welcome Charlotte to our busy agency. She brings with her a wealth of senior level expertise and experience, helping us to further deliver the agency’s integral communications partner offering to our clients’ businesses and brands.  Charlotte has certainly hit the ground running…on her second working day at the agency, she was at Cannes Boat Show with the team supporting our marine clients.”

Charlotte Sampson said: “I am looking forward to channeling all I have learnt within the outdoor industry and utilising it for the benefits of the team and the clients. I am honoured to be joining such a well respected agency and looking forward to contributing to the success of McKenna Townsend alongside my dedicated and passionate colleagues.”

McKenna Townsend works with a number of international, national and regional clients across numerous sectors such as marine, care, franchise, retail and not for profit, with clients including Sunseeker International, Garmin, Subway®, Dometic, AkzoNobel, Care South, D-Marin, Coeliac UK, Williams Jet Tenders and MarineMax.


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