PR agency launches fashion brand

Dannielle Langrish-Smith, Susan Children, Nicole Dawson, Jordana MacArthur, Sunny Bird (Founder of Perfect Dress Company), Sophie Knops, Bella Achiaou and Giorgia Mullard.
Dannielle Langrish-Smith, Susan Children, Nicole Dawson, Jordana MacArthur, Sunny Bird (Founder of Perfect Dress Company), Sophie Knops, Bella Achiaou and Giorgia Mullard.

Sunny Bird PR agency in Bournemouth has successfully launched a dress company in order to demonstrate a full and genuine understanding of the process clients go through when taking a consumer product from concept right through to customer purchase.

Sunny Bird PR officially launched their internal fashion brand, Perfect Dress Company, and the range of dresses designed to specifically slim and flatter women of all shapes and sizes, at the VIP launch party event hosted at NEO restaurant in Bournemouth.

The event saw over 100 VIP guests, bloggers and journalists gather to celebrate the launch where they were treated to canapes, cocktails and exclusive goody bags.

As part of the evening’s celebrations, the eight winners of the Perfect Dress Company Model Search competition were unveiled. The competition formed part of the Perfect Dress Company’s launch after the team discovered that today’s ‘real women’ didn’t feel represented by the fashion industry.
Teaming up with FIRST Model Management, Sunny offered two one-year modelling contracts with the firm and all eight models won a one-year modelling contract with the Perfect Dress Company.

Sunny announced the winners on the night, starting with the winners of the Perfect Dress Company modelling contract which were Jax Hall (36), Susan Children (60), Nicole Dawson (45), Danielle Langrish-Smith (33), Sophia Knops (39), Bella Achiaou (24), Jordana MacArthur (35) and Giorgia Mullard (24).
The models were all wearing Perfect Dress Company dresses introduced by Sunny as they walked around the venue showcasing the designs. After announcing the winners, Sunny went on to announce the two winners of the modelling contracts with FIRST Model Management who were Jordana MacArthur (35) and Giorgia Mullard (24).

As part of the brand’s initiatives, the Perfect Dress Company website has been designed to allow consumers to see the dresses modelled on a woman of their size so they can really see how it will fit on them – a feature no other UK fashion website offers. How it works is you select your dress size and the whole website changes to the selected size.

Sunny Bird, Founder of The Perfect Dress Company, said: “We decided early on as a team we wanted to do things differently to other fashion brands and create our own space in the fashion industry. We decided we would go against the tide of fast fashion and instead of churning out dress after dress we would design and make dresses women could rely on. We want to be the go-to dress in your wardrobe that will never let you down.
 
What was initially planned as a year-long mission from concept to launch ended up taking two years as we ended up creating our own unique 4 way stretch fabric designed to slim and flatter all body shapes. I’m so excited we have finally launched the brand with amazing real women as our models and I can’t wait to see what the future holds for Perfect Dress Company!”
 

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