Explore your data to transform your business!

Paul Tansey of Intergage
Paul Tansey of Intergage

Entrepreneurs are missing hidden opportunities because they’re not making the most of their sales and marketing data, warns Dorset marketing agency Intergage.
Too many SMEs understandably treat data as a compliance chore – instead of seizing the exciting opportunities to boost sales.

Intergage is joining forces with Hampshire data specialist DQ Global and Dorset law firm Coles Miller to deliver a seminar – The Power Of Data For Business Growth – on Tuesday March 17 (8.30am-12.50pm) at the Village Hotel, Bournemouth.

Together they will outline what is holding firms back:

•    disjointed systems that undermine sales and marketing efficiency
•    decaying data, disengaged audiences and poor segmentation
•    a lack of the right kind of data
•    the absence of a data strategy
•    failure to analyse website performance, campaign conversion rates and customer journeys.

Intergage Managing Director Paul Tansey said: “Many SMEs are finding life tougher because of huge ongoing changes in the world of marketing.

“Buyer behaviour has changed significantly. Google, Facebook and the other global platforms are making life easier for themselves but harder for everyone else.
“In times like these your greatest ally is your database – but few companies truly make the best of it.”

Topics at the seminar will include:
•    5 Reasons Your Customer Relationship Manager (CRM) System Sucks – why companies can’t get a consistent view of their data
•    You’re Only As Clean As Your Data – leading data software and methodologies that fuel business
•    Data Makes Your World Go Round – how to collect the right data and get more from it
•    Money Doesn’t Grow On Trees, It Grows On Your Database – using data to improve buyer journeys, reduce customer churn and generate revenue
•    Four Essential Google Analytics Reports You Need To Know About – and why they matter
•    Marketing Solutions, The HubSpot Fix – a grand tour of the HubSpot CRM, email marketing platform, revenue tracking software and more
•    Marketing Solutions, The Intergage Fix – a sneak peek at the new Intergage Marketing System that integrates your website with other vital systems
•    Data Governance – staying compliant, the laws governing data collection, processing and use.

Speakers will include Intergagers Paul Moss, Andy Roberts, Steve Caple, Alex Turrell, Helen Selby, and Roan Fair; DQ Global CEO Martin Doyle and Coles Miller Solicitors Managing Partner Neil Andrews.

For more information, contact Intergage digital marketing manager Alex Turrell, 01202 308902, aturrell@intergage.co.uk,  https://marketing.intergage.co.uk/the-power-of-data-for-business-growth


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