More than half of shoppers made impulse purchases during last year's Black Friday sales and 80% went over their budgets

More than half of shoppers made impulse purchases during last year’s Black Friday sales and 80% went over their budgets
More than half of shoppers made impulse purchases during last year’s Black Friday sales and 80% went over their budgets

A third of consumers plan to spend more than £300 during this year's Black Friday/Cyber Monday sales

  • Eight in ten shoppers exceeded their budgets last year, spending on average £219.59
  • Tech and electrical goods are the most popular items on peoples’ buy lists this year
  • •Only a fifth (20%) of bargain hunters will spend less than planned because of General Election uncertainty

More than half (56%) of Brits admit they made impulse purchases during last year’s Black Friday/Cyber Monday sales, and 80% said they exceeded their budgets, according to a poll conducted by specialist gadget insurer Protect Your Bubble.
The poll of more than 1,000 UK adults aged 16-65 by, found that impulse buying led shoppers to overspend by two-thirds (66%) or £145.34, on average last year. The average Black Friday/Cyber Monday weekend spend was £219.59.
And men were far worse than women when it came to impulse purchases and overspending. Almost two thirds (63%) of men made an impulse purchase during the sales, compared to just 47% of women. And three times as many men exceeded their budgets than women, overspending by an average of £174.81 versus £106.21 by women.

A third (33%) of consumers said they returned at least one item they purchased, with 7% saying they returned everything. There was a significant difference in returns between genders, with three-quarters (75%) of women keep all their purchases, compared to 49% of men.

Regionally, consumers in the south east of England were the most self-restrained when it came to impulse buying, with just 40% saying they made a spur-of-the-moment decision to purchase something on Black Friday, compared to more than three-quarters (77%) in the North East.

Shoppers in Greater London were the biggest overspenders, exceeding their budgets by £217.92, compared to the South East, where overspending was just £81.97 on average.

Black Friday/Cyber Monday 2019
More than half (55%) of adults polled are planning to buy something during this year’s Black Friday/Cyber Monday sales, spending on average £182.40. But if shoppers overspend at the levels they did last year, the average spend will top £300.
A third of those adults polled said they have budgeted to spend more than £300. Again, men are planning to spend £90 on average more than women across the weekend.

Four-out of ten (40%) of respondents said they have been saving specifically for Black Friday, with 17% saving all year for these sales. Just over one-in-six (15%) admit they haven’t saved for the sales and are planning to pay for their purchases on a credit card.
Tech/electricals are top of people’s buy lists, with a third (33%) of those polled planning to buy gadgets and electrical equipment such as TVs. While, 30% said they are using the Black Friday sales to do some early Christmas shopping for family and friends. Just under a quarter (23%) are looking to buy clothes and shoes in the sales.
According to those shoppers polled, the age demographic most interested in splashing their cash over this Black Friday/Cyber Monday weekend are16-24 year olds, with 70% planning to make at least one purchase. More than half (55%) said they have spent up to a year saving for the sales.

The over 55s are the least enthused about Black Friday, with 61% not planning to participate. Last year, a staggering 84% of over 55s said they didn’t purchase anything over the sales weekend.

And last but not least, it doesn’t appear that an impending General Election is putting off Black Friday bargain hunters. Just a fifth (20%) of those Brits polled plan to curb their spending because of uncertainty around which party will be in power post 12th December, and what that will mean for the general economy.

James Brown, director of gadget insurance provider Protect Your Bubble comments: “With less than two weeks to go before the Black Friday/Cyber Monday, people are getting ready to splash the cash. Even with a General Election looming, and a possible hung Parliament, it doesn’t appear to have dampened the mood.

“Everyone loves a bargain, and there will be bargains galore over the Black Friday/Cyber Monday weekend. In fact, many of the larger retailers, like Amazon, are kicking off their sales early; and there are already some big discounts being offered.
“The danger for consumers will be knowing when to stop. There is a temptation to get carried away and overspend, which is easy to do when discounts on offer can be as much as 75%-80%. It’s best to have a budget in mind and try and stick to it.

“And if you have your eye on a particular gadget, don’t forget to get it insured if you’re lucky enough to bag one at a rock bottom price. There’s little point in saving hundreds of pounds in the sales, if a week later you drop it and have to shell out the full retail price to get a replacement.”


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