New Bournemouth town centre gift card launches

Bournemouth business owners support new town centre gift card
Bournemouth business owners support new town centre gift card

Scores of Bournemouth town centre retailers, restaurants, cafes, bars and leisure venues have signed up to a new gift card scheme for consumers.
 
The Bournemouth Town Centre Gift Card launched to the public on 5 October and is set to be a significant boost to the town's economy.
 
The scheme works in exactly the same way as shopping centre or department store gift cards but can be used with retailers and businesses across the town centre area.
 
Purchasers simply choose how much they want to pre-load onto the card and then give it to family, friends or work colleagues to spend as they wish.
 
Businesses in Bournemouth say the new Bournemouth Town Centre Gift Card will be a great boost for trade and the local economy in general.


Among those participating are Odeon, Lush, Pandora, Beales, Cath Kidston, Skechers, Pizza Express, Las Iguanas, The Real Greek, Mr Mulligans and more, plus dozens of the town’s independent businesses.
The scheme is the initiative of Bournemouth Town Centre BID.
One of the first to sign up was Swarovski.


Manager Tom Hiscock said: "It's a brilliant idea. As a franchise we don't take any other gift cards so this is perfect for us and perfect for our customers."


Rose Lambe of Pandora added: "I am really excited by this. It will definitely put Bournemouth on the map even more as a destination that's great to visit and enjoy.
"It will also be a boost to revenue in January and February if people buy the gift card as a Christmas present."


And Henry Elmurr, owner of Italian restaurant El Murrino in Old Christchurch Road said: "We are delighted to be part of this as local independent business alongside national and international names. It will bring more trade into town.


"We are doing well but new customers are always welcome."
Cardholders can spread the cost of a purchase and also make up the balance with another form of payment if there is not sufficient money left on the card.


There is no chip and pin, the card is simply swiped through a card machine by the retailer.


A click and collect scheme will enable also purchasers to buy online and then pick up the cards at a number of locations including the Beales customer service desk, Yellow Buses travel shop in the town centre, and the Daily Echo reception on Richmond Hill.


Tony Brown, owner of Beales Department store, said: "We support town centre gift cards in a number of our stores and are pleased this is being extended to customers in Bournemouth.  We're delighted to be a click and collect destination for the card and to support this great initiative by the BID"


A list of businesses taking part in the scheme will soon be available on the gift card directory website at www.bournemouthgiftcard.co.uk


An FAQ factsheet for businesses is available from the BID along with point of sale kits to help promote the scheme in individual premises, shops and venues. Contact info@towncentrebid.co.uk.

 

Bookmark and Share
All content ©2010 The Business (Dorset) Ltd www.bizmag.co.uk
Website designed and managed by WhitesandsPR www.whitesandspr.com